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Umbria is a marketing intelligence company that analyzes social media—including blogs, message boards, Usenet, and product review sites. Umbria delivers not just data, but insights into brands, markets, consumers and trends.
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J.D. POWER'S WEB INTELLIGENCE: ONE OF THE NUMERATI |
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With digital data growing at an exponential rate, new data miners are digging through the heap looking for the gold. J.D. Power's Web Intelligence Division is one of these profiled in Stephen Baker's provocative new book, The Numerati.
"Just as they've helped medical researchers find genetic markers pointing to certain types of breast cancer and Huntington's disease, they might tell grocers what type of fruit to promote to buyers of canned food or what kinds of magazines dog-food buyers tend to read," he wrote.
Stephen Baker gives an even-handed assessment of the opportunities of new data-mining capabilities, as well as caveats about the mis-use of personal information. » MORE
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2008 RETAIL BANKING
SATISFACTION STUDYSM
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A new dimension of J.D. Power and Associates 2008 Retail Banking Satisfaction Study is analysis of consumer-generated online conversations regarding retail banking-related issues conducted by J.D. Power and Associates’ Web Intelligence Research, powered by Umbria. While banks are a relatively frequent topic of conversation among the online consumer community, most of the conversation revolves around consumers’ daily activities regarding banking rather than national issues such as sub-prime lending. » View the ratings
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MISSED THE MEDIA WEBINAR?
CATCH IT IN RERUNS...
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With the countdown to digital broadcasting, with a final cutover date in February 2009, the convergence of TV and Internet is becoming a reality. If you missed the webinar on "Media Convergence," you can still catch a rerun. In this webinar, we discussed topics such as: What are the profiles of the consumer personas using online media and how have they changed over the past year? What are the barriers to moving to online programming? How do internet users feel about online advertising?
To download the slide deck or watch the replay » Click here |
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NEW! ONLINE CONSUMER OPINION ON FINANCIAL CRISIS
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Social Media is exploding with conversations on the financial crisis as consumers grapple to understand what’s happening and what to do. J.D. Power’s Web Intelligence Division has sifted through 70 million blogs and message boards, delving into postings related to the financial crisis to gauge consumer sentiment. The Consumer Attitude Monitor – Financial Services Report analyzes conversations that took place in the blogosphere leading up to the historic financial rescue.
» CLICK HERE to contact us for more information about the report.
» CLICK HERE to read the press release. |
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CONSUMER INSIGHTS
IN HEALTHCARE |
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No other topic has consumers turning to online information more than issues surrounding healthcare. Not only do consumers search for information on the web, but they share their questions, their experiences, and their support with others in online forums. To view the archived webinar, » CLICK HERE
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